Athena Won
We don’t just write RFPs.
We win them.
Athena Won is the execution arm of Athena Strategy Group, built for one purpose:
Turning complex procurements into real-world wins.
Most firms deliver documents.
We deliver decisions, alignment, and outcomes.
Because in Medicaid and Medicare, winning isn’t about writing better.
It’s about building something the state actually believes in and can execute.
We’ve seen it firsthand:
The RFP process can be disjointed, uninformed, and lacking the communication needed for success.
Our team of vetted, industry-respected strategists, Medicaid writers, and subject matter experts (SMEs) brings clarity, structure, and connection to every step. We provide managed care organizations (MCOs) and providers a ground game strategy, and handle proposal development and submission. We combine the agility and efficiency of a boutique agency with the ability to seamlessly integrate into your internal resources or work alongside other external partners.
OUR SECRET SAUCE:
The Athena Collective
We’ve built a curated network of subject matter experts across:
Medicaid Leadership (Director & C-suite levels)
LTSS and I/DD system design
Behavioral health
Actuarial and pricing strategy
Clinical model development
Quality and Compliance
Proposal strategy and writing
SUD, Child welfare, Elderly Services, Physical health
We are Built for Complex Populations
I/DD. LTSS. Behavioral Health. Duals.
This isn’t generic managed care. This is where most plans struggle — and where we specialize.
We are aligned with where policy is going. We track and translate:
CMS rule changes
State procurement patterns
Quality and access requirements
Emerging models (MLTSS, D-SNP, HCBS integration)
Innovation and technology
Federal and State regulatory changes
We don’t chase compliance. We build ahead of it.
OUR CLIENTS
Managed care organizations (MCOs)
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Behavioral health providers
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Duals/D-SNP programs
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Medicaid and Medicare Advantage plans
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Community-based care & LTSS organizations
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Managed care organizations (MCOs) • Behavioral health providers • Duals/D-SNP programs • Medicaid and Medicare Advantage plans • Community-based care & LTSS organizations •
Our Services
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We start before the RFP drops.
We shape:
Market entry strategy
State-specific win themes
Competitive positioning
Partner alignment
Pricing narrative and actuarial story
We don’t respond to the RFP.
We pre-wire the outcome.
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Turning opportunities into winning proposals.
This is where most firms stop.
It’s where we separate.
We bring:
Former Medicaid executives
State insiders
Operators who have built and run plans
Actuarial and clinical storytellers
We translate complexity into credibility.
Deliverables include:
Full proposal build
Section ownership and writing
Win theme integration
Compliance + scoring alignment
Executive summaries that actually land
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Working beyond the RFP to promote actionable results.
Translate contracts into clear operational roadmaps
Build workflows, teams, and systems that drive outcomes
Build Stakeholder Engagement
Provider coalition development
Political and regulatory signal tracking
Provide ongoing support to maintain high performance
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Most RFPs fail after award. We stay through:
Implementation planning
Network build and readiness
Model operationalization (IDD, LTSS, behavioral health)
Value-based care design
Early performance stabilization
We don’t just help you win.
We help you stand up something that works.