
Athena Won
Helping healthcare organizations transform lives and strengthen communities.
Athena Won empowers clients to win state-based Medicaid managed care contracts that expand access to critical programs across child welfare, intellectual and developmental disabilities (IDD), and long-term supports and services (LTSS).
We’ve seen it firsthand:
The RFP process can be disjointed, uninformed, and lacking the communication needed for success.
Our team of vetted, industry-respected strategists, Medicaid writers, and subject matter experts (SMEs) brings clarity, structure, and connection to every step. We combine the agility and efficiency of a boutique agency with the ability to seamlessly integrate into your internal resources or work alongside your external RFP partner.
We're a 100% women-owned team of seasoned Medicaid and complex populations subject matter experts who genuinely care about improving outcomes for vulnerable populations. We handle everything from strategy to submission: market intelligence, competitive positioning, proposal development, and scoring analysis. Our boutique approach means you get personalized attention and nimble response times, while we work seamlessly alongside your existing internal teams and external partners.
OUR CLIENTS
Managed care organizations (MCOs)
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Behavioral health providers
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Duals/D-SNP programs
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Medicaid and Medicare Advantage plans
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Community-based care & LTSS organizations
Managed care organizations (MCOs) • Behavioral health providers • Duals/D-SNP programs • Medicaid and Medicare Advantage plans • Community-based care & LTSS organizations
Our Services
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Turning opportunities into winning proposals.
Craft compelling narratives that align with state priorities
Streamline the entire process — from strategy to submission
One-off “rescue” writing and mock scoring resources
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Working beyond the RFP to promote actionable results.
Translate contracts into clear operational roadmaps
Build workflows, teams, and systems that drive outcomes
Provide ongoing support to maintain high performance
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Empowering teams and strengthening community impact.
Hands-on training to boost team skills and subject matter confidence
Leadership development that promotes equity and meaningful community engagement
Strategies to build partnerships with local organizations and stakeholders
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Offering strategic guidance to maximize growth and expertise.
Assess organizational strengths, gaps, and opportunities
Share insights on policy, regulations, and emerging requirements
Develop partnership and stakeholder engagement strategies
Meet Our Team
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Rachel Boynton, MBA, CM&AA
Founder & CEO - Athena Management | President - Athena M&A
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Leanne Erwin
Executive Director - Athena Management, Athena M&A, and Athena Won
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Christina Teves
Chief Operating Officer - Athena Management | President - Athena Won